WORK
Illustrative engagements — the thinking behind the campaigns
These are anonymised stories from our Toronto studio. No fabricated client logos, no invented brand partnerships. Metrics describe past illustrative results, not promises for your brand.
A Canadian DTC brand
The challenge: Three agencies had run paid social, SEO and email in parallel — each with different messaging, none sharing data. The founder was spending C$18,000 monthly on media with no clear picture of which channel drove qualified purchases.
Our approach: We rebuilt the integrated campaign from positioning outward. Audience targeting was consolidated across Meta and Google Ads. A content engine produced landing-page copy and social assets from one messaging framework. Marketing automation connected email nurture to paid retargeting.
What marketing aimed for: Lower cost-per-acquisition through funnel alignment and transparent reporting on ROAS by channel. Illustrative past results showed improved efficiency over six months — your outcomes will depend on product, seasonality and competitive spend in the Canadian market.
An Ontario B2B scale-up
The challenge: A Series A software company needed pipeline from marketing, not just brand awareness. LinkedIn ads ran without landing-page conversion work. SEO content existed but did not connect to the sales funnel.
Our approach: Full-funnel campaign linking LinkedIn paid media to gated content and marketing automation sequences. We ran A/B testing on landing pages, refined audience targeting by job function and company size, and built a monthly KPI dashboard the VP of Marketing could present to the board.
What marketing aimed for: Qualified marketing-sourced leads with measurable cost-per-lead trends. Past reporting showed pipeline contribution growing quarter over quarter — not a guarantee of future lead volumes or ROI for your business.
A Toronto hospitality group
The challenge: Four restaurant locations, one confused digital presence. Google Ads ran for generic keywords; social media posted without a content strategy tied to reservations or events.
Our approach: Location-based campaign strategy with geo-targeted paid media, local SEO optimization and a social content calendar built around seasonal menus and neighbourhood events. Creative production delivered photo-forward assets for Meta and TikTok ads.
What marketing aimed for: Increased reservation inquiries and event bookings tracked through conversion optimization on booking pages. Illustrative engagement metrics reflected seasonal variation — hospitality marketing in Canada is never a straight line.
A national retail SME
The challenge: An established Canadian retailer wanted to reach younger shoppers without alienating existing customers. Previous campaigns felt generic — "shop now" without a positioning reason.
Our approach: Brand and campaign strategy workshop defined a sub-brand voice for digital channels. Programmatic and paid social tests ran against control audiences. Content marketing told product stories rather than pushing discounts alone.
What marketing aimed for: Measurable growth in new-customer acquisition among target demographics, with retention KPIs monitored alongside. Past work informed the approach; future performance depends on budget, offer strength and market response.
Our agency provides marketing and advertising services for client brands. We do not guarantee specific rankings, reach, leads, sales, revenue or return on investment. Any metrics referenced above reflect illustrative past client work and are not a promise of future performance.